Anna Sado is a trade journalist who specialises in amber and jewellery topics. She began gathering her experience through developing Zegarki & Biżuteria (Watches and Jewellery) monthly as the editorial secretary and later, between 1999 and 2004, as the editor-in-chief. Since 2001, she has been a correspondent for Goldschmiede Zeitung trade monthly, with her articles on the Polish jewellery, goldsmithing and amber scene also to be found in international quarterlies: World One and the now discontinued GZ Art+Design. She puts a special emphasis on topics related to amber – a jewellery material which is typical of and associated with Poland. Anna Sado is the only Polish journalist who presents the contemporary, new face of the jewellery and amber industry to Western-European media not only in commercial but also in artistic terms.

Since 2007, Anna Sado has been co-developing the amber.com.pl Amber Portal, making sure that its content is of high quality, chiefly by working with experts from the worlds of science and museums and with trade specialists. As a foreign press correspondent, and most of all as the editor of the amber.com.pl web portal, Ms Sado is present at numerous important amber events which she reports on with journalistic objectivism and credibility. Her mode of writing, in straightforward language, makes the information accessible also to non-trade readers and enlarges the group of amber enthusiasts. Among the 775 articles available at amber.com.pl, as many as 466 were written by Anna Sado.

The articles published at the amber.com.pl Amber Portal are not just a typical internet dispatch with many pictures but an in-depth analysis with a variety of references. They are not some pop-culture pulp to look at but journalism of a high standard. The portal's immense contribution to both amber and amber industry's promotion in its broadest sense was appreciated last year – at the Amberif Amber and Fashion Gala, where editor Anna Sado and amber.com.pl owner Tomasz Mikołajczyk received the Mayor of Gdańsk Medal.

In the Award Committee's opinion, Anna Sado deserves the special distinction of The Amber Personality of the Year 2010 for her long-standing contribution to amber promotion.

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